Homework again. woohoo.
This time, the cher ask us to visit http://thisfashion.com.sg/ answer the questions given.
How do you find this site?
Lamest site ever.
Who do you think this site is creared for?
It is created solely for the customers.
What are the good attributes of the site (in terms of usability, aesthetics issues, etc)?
The site is neat and has very good legibility as the navigation of the site is straight forward and easy to guide people through the site. The font and color were chosen carefully in order to make the overall feel of the site to be easy to read.The site have plenty of information, from exchange policy to FAQ to feedback and all the outlets the company have located with the full address given. Even small little details like ‘how to apply the Privilege Card’ and ‘where to get Gift Vouchers’ were given full and clear information. Also, in the ‘Contact Us’ section, almost every method available to contact them were given, with the Working Hours shown. In conclusion, the site have very clear and high quality information given on how to reach them.
What are the bad attributes of the site?
The site have very plain and almost no design at all, it looks boring and dull. This will affect the company tremendously as the first impression they give is a bad one. The site also have no information on the products they sell, as this will result in first-time visitors who went to the site to find nothing about the products even if they are interested in it, thus turning off a huge amount of potential customers.
Post your comments and thoughts on the blog.
In my opinion, i think that the site represents what the company is strongly, as the internet is a very strong and solid marketing place now so making a good quality site is definitely a must in order for companies to succeed.Design is a very important factor in creating website and one of the key to get traffic, and since it is a fashion franchise company, it is even more of a concern then ever for the company.The site also failed badly, as it didn’t have any information on the products they sell but instead full infomation on contacting them.Hence, the site is only available for customers who know the company and for people who never heard of it, they wouldn’t be able to get even the slightest clue on what its all about as the site didn’t show any information on the products at all.This is like trying to advertise a shop without advertising what the shop sells and it is very stupid indeed.
Therefore, i think that the ‘thisfashion’ site is a bad example on how sites should be created, and it would impact on the performance of the company dramastically and negatively.